We all are living in an age where to make a business we need to educate & inform people at the same time to get the required promotion. This age is so dominant by digital marketing & social media’s high visibility that one will certainly question this. Let’s get this straight all the mentioned things are doing wonders for business to drive sales but what will happen when you are struck by a crisis? Also, let us find out the reasons which will make you consider having a PR agency for all your communication.
With my detailed explanation, I bet you will be on my side & will consider a PR agency for your business when you think of hiring a digital or a designing agency. Yes, we know today’s critics may definitely disagree with our opinion here as the above-mentioned tools have become highly effective Do-It-Yourself tools to reach out to the required target audience. However the situation today is similar to finding a needle in the desert as all businesses including you, your competitors & their competitors as well are advertising online & doing social media promotions. How will your brand’s voice be heard or your product be seen?
Yes, it’s a distinct branch of marketing, but requires professional skills
We see a lot of posts & job profiling asking people who are both PR & marketing professionals but don’t get confused PR is not a synonym for ‘Marketing’. A PR person should only be used to get the right communication out through the right medium & to the right audience without any discrepancy. Here PR agencies take the required pain & effort in voicing out the voice of your brand that is broadcasted through all mediums of information be it print, AV, or digital.
Getting your voice heard by the right people through the right channel is most important. It makes sure you get the desired result. We (PR agency) draft your message in a way that people will actually hear what you (client) are saying.
After you are ready with the message to be communicated, our effective use of media relations helps you get the message out in the most effective way through the MVP’s (Most Valuable Person) of the industry who already have big followers in the industry & whose words are accepted as a brilliant piece of advice. Reaching 10,000 people to communicate your message is not necessary & hard at the same time; it’s effective & efficient to reach 10 people who have a following of 100,000 people.
A good PR is considered a much reliable option than a bad drafted & cheap advertisement, be it online or in print.
PR acts as a backup in time of Crisis
Today reputation means everything & once that reputation is damaged the brand dies slowly. Controlling damage is a priceless activity that is taken care of by the PR agency for its clients. PR professionals will give you the best advice on how you can handle customer anger, frustration & even disappointment in the best possible way. A communication that is apologetic, emphatic & constructive.
See related article: How a PR Agency Work
There is a never-ending debate between clients & agencies like PR or a digital agency upon the price & quality of work done. All businessmen are definitely aware of the fact that quality doesn’t come cheap, similar is the case with PT strategies; if you require well layout strategies that are result-oriented; you need to invest some amount in it.
Today it is undoubted that many good business owners are more than capable to do their own PR. But the fact is PR should be treated as a professional skill that it actually is. Business owners should devote more of their time to doing what they are best in unless the business is of PR. Leave the rest to a PR agency & witness the huge success of your business. so, if you are looking to hire a PR agency in Delhi, Mediagraphix is always there to help you to build your brand.